The images you create in programs like Photoshop and Illustrator look amazing but often the file sizes are very large. This is because the images are made in a format which makes them easier to manipulate in different ways.
With file sizes upwards of a couple of megabytes per image, if you put these files on your website it would be very slow to load.
Optimizing your images for the web means saving or compiling your images in a web friendly format depending on what the image contains.
Images hold data other than just the pixels we see on the screen. This data can add unnecessary size to the image which leads to longer load times as the user waits for the image to download.
In terms of cost versus benefit optimizing your images should be near the top of your page speed optimizations if you don't have them optimized already.
In simple terms optimizing your image works by removing all the unnecessary data that is saved within the image to reduce the file size of the image based on where it is being used in your website.
Optimizing images for the web can reduce your total page load size by up to 80%.
There are two forms of compression that we need to understand, Lossy and Lossless.
Images saved in a lossy format will look slightly different than the original image when uncompressed. Keep in mind that this is only visible at a very close look. Lossy compression is good for web, because images use small amount of memory, but can be sufficiently like the original image.
Images saved in lossless format retain all the information needed to produce the original image. For this reason these images carry a lot more data and in return are a much large file size.
We also can optimize images for the web by saving them as the appropriate dimensions. Resizing the image on the webpage itself using CSS is helpful but the issue is the web browser will still download the entire original file, then resize it and display it.
Can you imagine take a poster size image and using it as a thumbnail? The little 20px by 20px image would take as long to load as the original poster, when we could just be loading a 20px image the whole time.
The main reason why it's so important to optimize your images is because 90% of most websites are graphics dependent and therefore there are a lot of image files. Leaving these images uncompressed and in the wrong format can drastically slow down your web page load times.
Full optimization of images can be quite an art to perfect as there are such a wide variety of images you might be dealing with. Here are the most common ways to optimize your images for the web.
To resize your images you will have to use some form of program. For basic compression you can use a simple editing program such as GIMP. For more advanced optimization you will have to save specific files in Photoshop, Illustrator or Fireworks.
Our good friends at tweaky.com can optimize images on your website for only $39!
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